About LG Nortel Aria

LG Aria

COMPANY PROFILE

Aria Communications Pty Ltd (T/A LG Aria) is the exclusive Australian distributor for LG KTS and PBX products for Australia and the Pacific. The company was founded in January 2000, and is a member of the Perth-based CDM Group of Companies.

Authorised use of the LG brand in the trading name of LG Aria is indicative of the extremely close relationship Aria Communications enjoys with the products manufacturer – LG Corporation.

In 2003, Aria Communications won top international recognition as the LG Global Platinum Distributor, against distributors covering 53 countries including USA, UK, Germany, South Africa, Spain, Italy and Sweden to name but a few. While this award takes sales performance into consideration, many countries move far greater volume by sheer size of their respective markets. LG Aria’s success in gaining this award was due to a number of factors including sales growth, product testing and approval processes, product support, marketing programs, dealer training and support infrastructure and brand-protection policies (i.e. processes in place to ensure that user-impacting issues are addressed in a responsible and timely manner).

LG Corporation is a Korean multinational, with corporate head office in Seoul. Listed in the world’s top 100 companies, and with earnings of $A106 in 2003, LG has operations in more than 50 countries, including Australia. LG Electronics, the largest division within in the corporation, manufactures products under the LG brand, as well as producing computers, consumer electronics and appliances for companies such as Westinghouse, Zenith, Apple, IBM, Kelvinator and NEC.

LG Aria’s Head Office and Distribution Centre is in Melbourne. The company employs 27 staff: 4 - logistics, 10 - Engineering, IT and product training, 4 - Marketing and product management, 4 - Channel Management, 5 - Finance, Administration and Management.

Over the past 12 months we have supplied more than 5400 LG systems - an average of 450 systems each month. At retail, these systems represent a value in excess of $28million, and are connected to an estimated 35,000 carrier lines or services. Since inception in January 2000, LG Aria’s revenues have grown by an average 22½% each year.

Far from being a passive partner in the design of LG telephony products, LG Aria employs a team of 3 Product Development engineers, who are not only responsible for ensuring products meet Australian specifications (every LG Aria product is tested by an external body to attain the “A-tick” prior to production), but also provide design recommendations or modifications for this market.

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